The power of photography and why you need to get it right

All of us have a subliminal part of the brain which processes images faster than written information and which bypasses our intellect, going straight for our emotions, our subconscious desires

This means that even before people have read the content on your site they have emotionally engaged with you, and what you do, or they haven't

It's also a shame to spoil a well-designed website with average photographs or library shots when high quality, original photography can make a site gleam with professionalism and authenticity

You don't have to use our photography for your websites, have a look at it to see if you'd like to.

100Designs can also create leaflets and brochures which will reflect your website and enforce your brand
 

 

Some of our photography
 

 
 

It's not just about the equipment and number of pixels. It's about the understanding of light and the way beautiful light makes us feel

It's obvious. We tend to feel happier and more optimistic on days that are long and full of sunlight. This is true of websites. Gorgeous light on a website makes people feel good and that's how you want them to feel when they visit yours

It sounds pretentious but it's only being sensible - I won't photograph unless the light is right. It makes all the difference in the world

 
 

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