The case against library photographs on websites
This doesn't need an article. Just a list. You'll get the idea.
1. Google likes original websites. A library shot is the obverse of original.
2. Google is thought to penalise duplication. If you're using a library shot, you won't be the only one using that shot.
3. A shot taken of your business will be uniquely about your business, and no one else's. As such it will add subliminal information to your website about the quality of what you do.
4. If you've bothered to get a good photograph taken specially for your website your visitor will infer that you bother in other aspects of your business too. The reverse is true of a library shot.
5. A library shot will often be perfect. Perfect is enjoyable to look at, but it isn't real. Your business is real. Make your photographs real too.
6. Library shots are the equivalents of visual clichés. They are dropped in when the person using them isn't completely clear about what they want to say, hasn't given it quite enough thought, just has a general idea.
We know that the power of an image is in the subliminal, emotional impact it makes on the viewer. Because engagement is unconscious, the impact of the image is all the more influential on the way somebody feels about your site, your business.
Find ways of taking your own photographs or engage a photographer
Always think very carefully about your photos. They tell your complete story
The battle for engagement can be lost, or won, on a photograph
© Katie Vandyck at 100Designs 2017