The Same But Different - a Leaflet Campaign

A leaflet campaign letting people know about the opening of a shop, or an exhibition, or an upcoming event, should not be repetitive.  When people become familiar with an image, they no longer engage with it.

The Silvery and Lewesian Leathers open the doors of their new shop on 1st August and would like as many people to know about that as possible.  The leaflets made for them from our photographs are mostly about the the goods, which are lush and exquisite, in turn.

These leaflet variations were used for an advert in local magazine Viva Lewes, and across social media. 

There's a theme, there's familiarity but the only repetition is in the information necessary to get the message home.