Bright, direct sunlight is wonderful for photographing products outside if you can control it, either reflect it or filter the sun through some semi-transparent material to lesson the contrast and soften shadows.
OR, on the next bright but overcast day, see how how subtle and beautiful and gentle the light is on your products without any effort on your part at all.
The shot of the fruit was taken around midday so the sun is directly overhead like a giant softbox. There are no reflectors used and the photograph was shot from overhead. The oranges could, frankly, be fresher but all the fruit has a subtle, luminous quality which is all about the the natural light filtering through the clouds on a damp, spring day.