How do you choose a website designer?
You choose one who listens carefully and asks the right questions in order to find out what you, and your website, are all about.
Making a website should be a thoughtful, revealing, collaborative process
It works at its best when information is asked for and closely examined. When the small details of a business are searched out and used to make up the larger statement.
The small details of a business are what will help your website visitors understand what's particularly good, and different about you. Your friendliness, you value, the colours you love, your attention to detail, the way you do things differently
Once information has been gathered, a good website designer will know how to make that information work best through fonts, colours, images, useful (spare) content and how it all needs to come together. Congruence.
Site visitors will infer a high quality business when they see beautiful, professional photographs that have been taken specially for the website, not borrowed from a library. Our photography is distinctive and full of character.
How graphic design can aid navigation and clarity of communicaton on a website
Digital assets on a website should be there to enhance navigation and harmonise with branding. Because we design assets specifically to work with our websites and with the nature of the business as the forefront of the design, our graphics are an important part of the quality and effectiveness of what we do.
Graphics, like photographs, are pure points of meaning allowing for a site visitor to digest content and understand where they need to go next to get what they want.